![]() ![]() My main passions throughout my growing business career have been: 1. I want you to ask yourself this simple but legendary business question… How Would You Sell a Pen? When Leonardo responds that he can’t write his name because he doesn’t have a pen, the man hands the pen back to Belfort and replies, “Exactly, supply and demand.”īefore I continue with this post, I want you to stop reading for just one second. ![]() The man grabs the pen and asks Leonardo to write his name. Next, Leonardo gives the pen to one of the guys Leonardo insists “can sell anything,” implying that this salesman was actually dope. Well, Leonardo hands him a pen and says “Sell me this pen”, the guy begins to fidget and asks if he can finish his hamburger before responding as to how to sell the pen begins to describe the pen. One of the guys Leonardo was grooming to be a salesman brags he can sell anything. The first response was actually damn hilarious. Leonardo is obviously not impressed by the answers given.īacktrack to an earlier scene in the movie when Leonardo first started out with his day one sales team which he personally had to groom into badass salesmen. The second salesperson continues “it’s a nice pen, you can write down thoughts from your life” In other words, this salesperson describes the pen’s features. The first salesperson begins with “It’s an amazing pen” In the movie, Leonardo asks a room full of salespeople to sell him a pen (you can watch the scene here). It was of course from the movie, The Wolf of Wall Street, starring Leonardo DiCaprio, who portrayed the real life of Jordan Belfort a Master Salesman. In the marketing world, that statement has gone on to be legendary.
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